How population and job growth is impacting Atlanta, as migration continues to favor the Sunbelt

Several trends at play right now in the metro Atlanta are shaping the city’s present and future. Among them? Continued growth, both in population and in jobs.

Population growth has become a competitive advantage for Atlanta, as migration continues to favor the Sunbelt, according to JLL research. The U.S. population grew by 0.4% in 2022, driven mainly by positive net international migration.

Sunbelt markets have become increasingly attractive in recent years, as evidenced by the relative strength of their population growth. In 2022, Georgia was ranked No. 4 for population growth in the country, increasing at a rate that was double the prior year and benefitting from positive in-migration from home and abroad.

As the workforce ages and birth rates slow, competition from an ever-shrinking talent pool will continue to be fierce, and population growth will remain a critical advantage. Georgia’s homegrown talent, nurtured by the state’s extensive higher education network and coupled with strong in-migration, makes for a potent combination. Businesses follow the talent, and the talent is here.

According to JLL research, Atlanta ranks No. 7 across the U.S. when it comes to jobs growth led by office-using occupations. Atlanta added 237,200 jobs in the last two years, an 8.4% gain overall, with all sectors recording growth. Atlanta Business Chronicle

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Author: William Randle